My wife has a color Nook and loves it, I bought her a Kindle Fire HD for her birthday this year and she likes it better. The Nook is great for the grand kids, talking books. The Kindle is easier to download books from the local library.
I don't know how many others are into it, but we think that audio books make our trips go much faster. Actually caught ourselves slowing down or going around the block to finish a chapter.