Karl Blade was quoted in the July/August 2011 issue of RV Business magazine (page 43):
On the other hand, Karl Blade, president of high-end builder Newell Coach Corp., which sells motorcoaches factory-direct in the $1.5 million range, reported that the Miami, Okla.-based company’s market share has increased this year even as 2011 sales have been flat. But that, in itself, is an interesting comment on the higher-end market. “The high-end market came back about a year ago, and now it’s just hanging in at about the same level,” Blade said. “We’ve significantly improved market share because nobody else on our end is building or converting anything other than odd models.”
Don't know how many people read the review of a Newell in the Car & Driver article, but there was some interesting information in it. One thing that jumped out was that Newell is back to building 24 coaches a year. That is about a 33% cutback from their highest production level. Even at 24 coaches a year I'll bet that is more than any other high end converter is doing. If you haven't read the article it is worth your time as it is pretty well done.